2016 | Fashion Data In America For Growth In Africa

Category: Company review.

Industry: Fashion & apparel.

Location: United states – Africa.

Related to: Data analysis / Education / Woman empowerment / Fair trade / Fashion.

Reviewer: Sebastian Caballero – MS. SD&M.

Company: Uniform / Liberty & Justice

Website: Uniform Liberty & Justice

About:

Liberty & Justice is Africa’s leading Fair Trade Certified™ apparel manufacturing company, specializing in value chain management for high-volume fashion production for leading American clothing brands who care about exceptional quality, social and environmental impact, and geographic diversity.

Their brand Uniform, which is manufactured in their Liberty & Justice factories in Africa, is constituted as a one to one business model to achieve a high impact in the producer communities while providing value for the final costumer of the apparel. They currently have very competitive prices to open the access to a wide rang of costumers, and for each sold piece they donate a uniform to a child in the producer community at Africa, supporting this action under the fact that giving uniforms to children increases class attendance, raises test scores and drastically reduces teen pregnancy rates. With their incomes they also develop educational programs for its employees, expecting to have a a positive impact on the  town and city level with this woman empowerment approach.

As CEO and Cofounder Child Liberty recognizes it, Uniform brand success in the American market has been derived from its strong data driven approach. They have developed its own data analysis software, and they use other analytic tools to collect and process the data that is distributed through social media to predict future  fashion trends that  are the input of their designs and advertisement campaigns, as well as the drivers to target potential costumers in the large American territory.